Social media is the new open house—except it’s open 24/7 and reaches thousands instead of dozens. In today’s world, buyers and sellers aren’t just scrolling through listings; they’re scrolling through their feeds. They’re dreaming, planning, and deciding before they ever call an agent. If you’re not showing up where your audience lives, you’re letting someone else be their guide. Social media isn’t just marketing; it’s the connection point where trust is built, stories are shared, and homes are sold.